Meet The Girls: Kim

Kim Lidstone

Franchise Owner of The Girls

St. John's, NL

Why are you with The Girls?

Photo by Kelly Lawson

I always hated the bra shopping experience. Never knowing what size I was and having one breast larger than the other has always been difficult.  I thought I needed a padded bra to accommodate the smaller breast. I found that no one really explained to me what size I should be wearing and sales clerks never helped me find the right size or even checked in to see if I needed any help.  Sometimes, I brought a dozen bras of different sizes to the change room, desperate to find something suitable.  I often bought a bra, only to find when I put in on at home, it was the wrong size band or cup.


On a trip to another province, I had my first ever bra fitting. I left with a great bra. From that day forward, I knew Newfoundland needed a bra shop, so I opened one myself! We offer our clients a professional bra fitting in a comfortable and relaxed atmosphere, with access to a large variety of beautiful, proper fitting bras. We pamper our clients because we believe women deserve to feel good from the inside.

What is your favorite part about being with The Girls?

The smile on ladies faces when they first look in the mirror to see what a proper fitting bra can do for their appearance. Suddenly, they are standing straighter and taller with their shoulders back, and I can see the transformation as they begin to feel more confident and beautiful.  Not only do the bras fit well but they are so pretty.  Many women say they finally feel sexy again, and they leave with a new spring in their step.

Tell us about yourself (kids, hobbies, activities…what do you do outside of the store?)

I have a great supportive husband and the cutest little Yorkie dog who we think is our little girl. I love to toll paint, garden and decorate.  Perhaps when I retire I'll become a fortune teller since my friends say I have psychic abilities. I guess you can say I also have a sense of humor. I never take life to seriously. 

What is your secret skill or superhero power? 

My ability to find the humor in things.

What advice or tip can you give other women?   

Color outside the lines, think outside of the box, and it's never too late to be the best you can be. There's nothing you can't conquer if you put your heart and mind into it.  

Ann and Tammy

real women. real bras. real beauty. ©2012, The Girls Bra Shop Inc.

Storage Wars

How do you store your bras? When you visit The Girls you will hear our fitters go over the care and keeping of your delicates: Don’t fold or invert your padded bras; lay them flat; always hand wash and hang to dry.

This will shorten the life of the bra

If you are like me you have a good collection of bras and it can be a challenge to store them all neatly in a tiny drawer. So here are a few ideas that may help you out.

If you have padded bras, than you need to take extra special in storing them.

Remember: Turning one cup inside out and folding it inside the other cup is a huge mistake many women make.

Try folding one pad inside out and you will feel the creases forming instantly. By storing the bra this way the creases will stay permanently and show through your clothing.

Lengthen the life of your bras by stacking them.

If you are going to store the padded bras in a drawer, stack them one on top of the other/ or one in front of the other allowing them to lay flat and not bend. Another option is to hang them. When I moved into my home several years ago, the previous owner had a shoe rack anchored to the inside wall of my closet. I never really used it for my shoes so one day I hung a bra there to dry. Voila, it became my new bra rack.

Storing lace and wireless bras are much easier, but still take care. You want to lay them neatly in the drawer, folded in half, one on top of the other or one in front of the other. If they are just tossed in the drawer you could risk twisting the wires and damaging you bras.

Traveling? The lace bras can be neatly stacked in your suitcase no problem. We have recommended to our clients that for travel you may have to fold over that padded bra just til you get to your destination but once there, unpack the padded bras and lay them flat. If you are creative with your packing you can always lay them flat and stuff the cups with softies like your socks and undies.

Brag storage case

Better yet, pick up a Brag bra bag and store your bras in style. The Brag is a hardcover case which store 2 -3 padded bras. It’s luggage for your lingerie. This makes a great gift idea too.

We have said it before that bras are the foundation of your wardrobe. Not only do they affect how you look but also how you feel each day. You’ve taken the time and money to invest in a proper fit, so it only makes sense you would want your investment to last as long as possible. 

 

Remember, the lifetime of a bra is about 6 – 12 months depending on how often. A little extra care and keeping of your bras can extend their life to twice as long.

Ann and Tammy

real women. real bras. real beauty. ©2012, The Girls Bra Shop Inc.